If you've written SEO-optimized content and you're ready to publish it online, platforms like Blogger and WordPress are excellent tools to share your work. Whether you're a content writer, freelancer, or website owner, this guide will walk you through how to upload and publish your content effectively on both platforms while maintaining SEO best practices.
Before You Start: Prepare Your Content
Make sure you have the following ready:
- A well-structured blog post with headings (e.g., H1, H2, H3)
- SEO-friendly title and meta description
- URL slug based on keywords
- Optimized featured image
- Properly placed internal and external links
Uploading SEO Content to Blogger
- Log in to Blogger
Visit https://www.blogger.com and sign in using your Google account. - Create a New Post
Click the "New Post" button from your Blogger dashboard. - Add Your Blog Title
Use an SEO-rich headline that reflects the content of your article. - Paste Your Content
Paste the SEO-written content into the Blogger editor. Use the HTML view if you're copying formatted code. - Apply Heading Tags
Highlight titles and subheadings and apply heading styles (H2, H3) for better readability and SEO structure. - Set Labels (Tags)
Add relevant keywords as labels to improve blog organization. - Customize the Permalink
Go to Post Settings > Permalink, choose Custom Permalink, and enter a keyword-based slug (e.g.,seo-content-upload). - Insert a Featured Image
Upload your featured image at the top of your post. Blogger does not have a separate "featured image" field, so the first image acts as the post thumbnail. - Add Search Description
Click Search Description and enter a well-crafted meta description using your target keywords. - Publish Your Post
Review everything and click Publish to make the post live.
Uploading SEO Content to WordPress
- Log in to WordPress Dashboard
Visityourdomain.com/wp-adminand log in with your credentials. - Add a New Post
Navigate to Posts > Add New. - Enter the Post Title
Use a keyword-optimized title that is also compelling for readers. - Paste the SEO Content
Paste the article into the block editor (Gutenberg). Use appropriate content blocks for each section. - Structure with Headings
Use heading blocks (H2, H3) for subtopics, and ensure clear content hierarchy. - Customize the Permalink
In the post settings sidebar, edit the URL slug to be SEO-friendly. - Upload Featured Image
Use the Featured Image section to upload and set the main blog image. - Write an Excerpt
Enter your meta description in the Excerpt field. This may appear in search engine results depending on your theme and plugin settings. - Use an SEO Plugin
If installed, use Yoast SEO, Rank Math, or another plugin to:- Define a focus keyword
- Customize the SEO title and meta description
- Check readability and keyword usage
- Assign Categories and Tags
Add relevant categories and tags for better navigation and SEO grouping. - Publish the Post
Review your settings, preview the post, then click Publish.
Best Practices for Both Platforms
- Use alt text on images with relevant keywords.
- Link to other posts on your site (internal links).
- Link to trusted external resources where appropriate.
- Compress images before uploading to improve load speed.
- Break long content into short paragraphs or bullet points.
- Avoid overuse of keywords; maintain a natural tone.
Conclusion
Uploading SEO-optimized content to Blogger or WordPress is more than copy-pasting text. It requires careful attention to headings, metadata, structure, and formatting. By following these steps, you ensure your blog post is well-prepared for both search engines and your audience.