Google Analytics is an essential tool for tracking visitor insights, user behavior, and engagement on your website.
If you’re running a Blogger (Blogspot) website, integrating Google Analytics can help you analyze traffic, measure performance, and improve your content strategy. In this guide, we will walk you through the process of adding Google Analytics to your Blogger website step by step.
Step 1: Create a Google Analytics Account
- Go to Google Analytics.
- Click on Start Measuring and sign in with your Google account.
- Click Create Account and enter an appropriate name for your Analytics account (e.g., your blog’s name).
- Under Account Settings, configure the data-sharing settings as per your preference and click Next.
Step 2: Set Up a Web Stream for Your Blogger Site
- In the Property Setup, provide a property name (e.g., your website name) and select your reporting time zone and currency.
- Click Next, choose Web, and enter your Blogger site’s URL.
- Select Create Stream to generate a unique Measurement ID (e.g., G-XXXXXXXXXX). Copy this ID as you’ll need it later.
Step 3: Add the Measurement ID to Blogger
- Log in to your Blogger Dashboard.
- In the left sidebar, click on Settings.
- Scroll down to the Google Analytics Measurement ID section.
- Click on it, and a pop-up will appear.
- Paste the Measurement ID copied from Google Analytics and save the changes.
Step 4: Add Google Analytics Code to Blogger Theme
Even though adding the Measurement ID in Blogger settings is usually sufficient, manually inserting the Google Analytics code can ensure proper tracking.
- Go to Blogger Dashboard > Theme.
- Click on the dropdown arrow beside Customize, then select Edit HTML.
- In the HTML editor, press CTRL + F and search for
</head>(the closing head tag). - Just above
</head>, paste the following code:
<b:include data='blog' name='google-analytics'/>- Click Save Theme to apply the changes.
Step 5: Verify Google Analytics Setup
- Go back to Google Analytics and click on Real-time Reports.
- Open your Blogger site in a new tab and browse different pages.
- If Google Analytics is correctly set up, you should see real-time traffic data reflecting your activity.
Conclusion
That’s it! You’ve successfully integrated Google Analytics with your Blogger website. Now, you can monitor traffic, track user engagement, and optimize your content based on valuable insights. Google Analytics is a powerful tool that helps you make data-driven decisions to grow your blog effectively.
If you found this guide helpful, consider exploring other Blogger customization tips to enhance your website further!